“The challenge is about taking things that are infinitely complex and making it simple and more understandable.”

My process

- Robert Greenberg

Discovering a complex problem and framing it into something simple and more understandable is the foundation of my design process. Whether the project calls for innovating within constraints, I always aim to apply a human-centered design approach that involves iterative sprints to pitch and deliver solutions that meaningfully impact people’s lives while keeping business interests top of mind.

My design process diagram

Interested in reading my case studies?