I am Samaa El-Sayed,
a Senior UX Specialist with 9 years experience based in the Greater Toronto and Hamilton area in Ontario, Canada.
I have a sweet spot for balancing human needs and business interests. I have mastered framing problems innovatively, delivering delightful and intuitive digital experiences that meaningfully impact people’s lives for the better.
My featured work
With 7+ years of autonomously leading experience design projects from discovery to implementation, I've mastered framing problems innovatively, balancing human needs and business interests.
Check out samples of my work applying the human-centered design framework, delivering delightful and intuitive digital experiences that meaningfully impacted people's lives, influenced stakeholders' decisions and supported strategic goals.
Mathify Digital Platform Wireframes
An interactive math tool that allows tutors to help students overcome their challenges in math through 1:1 tutoring sessions using interactive classroom tools for hands-on learning.
User research / Design strategy / UX design
WealthWiz Digital Platform
A digital financial platform designed for children to reach their financial goals and build their financial literacy in finance under the influence of a parent or legal guardian.
User research / Design strategy / Product design / Visual design
EasySPEAK mobile app
A mobile app for Toastmasters club members to manage meetings and track communication and leadership development, enhancing public speaking and leadership skills.
User research / Product design
My NDA work in Manulife
In the meantime, you can read about my reflection that summarizes the 5 key learnings of leading these experience design projects.